8 Powerful Tips On Creating Unique Logos
When committed by a business to create a logo, you are creating more than just a logo, you’re creating a visual representation of their brand.
Here is an assembled list of 8 helpful hints to guide you when you are considering the creation of a logo either for yourself or for your clients.
1. Be original
Although you will see and take inspirations from other designers’ work, you should always produce your own, original designs. Try to steer away from the on trending designs as these can look very similar to others. It would be the worst thing that the consumers identifying your brand as another.
2. Understand the brand
Researching your clients’ industry not only allows you to gain knowledge of the history and competitors but also what is happening in that space and their journey to the industry. Take the time to listen to your clients and take that brief idea you’re given on board.
3. Sketch concepts
prior to building the logo designs on the computer, break out your sketchbook and create some concepts. These sketches will help you to build your ideas without distraction. Step away from your designs from time to time and go back to them with a fresh mind and fresh eyes.
4. Usage of color
The use of color is all-important in the designing of a logo. The logo should look great both in greyscale, as well as a range of colors that you’ve chosen to use, does the client have brand colors already? When choosing a color scheme, it needs to reflect on the brand you’re going to represent.
Don’t over-complicate the logo you’re creating. Consider the simplicity of some of the largest brands in the world such as Nike, BMW, and Mercedes.
6. Experiment with different spaces
Don’t be afraid to experiment. The human eye and brain are pleased by the use of symmetry, however, using asymmetrical logos will allow the logo to stand out. Using negative space allows you to add extra meaning or images to your logo design.
7. Don’t be panic
It will take time for your clients’ brand and business to grow and don’t panic if your design doesn’t make them go viral overnight. Having taken the time to create a logo that matches the brand perfectly, at this point you can rest easy.
8. Presentation is the key
The way you present your ideas to your client is significant, you should only present your best ideas. Knowing exactly what your logo means for them, empowers you with the ability to answer any questions the client may have. This, in turn, will raise the client’s confidence in you and your designs.
If you would like to discuss branding ideas with Tron, we would love to hear from you.