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How to create an engaging content

Updated On: December 21, 2019
Published By: Tron Digital

Regularly coming up with engaging topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. 

As a content writer and a business leader, blogs are a prominent tool to position yourself as an expert in a particular field. But when you begin scratching your head thinking about the next topic to write, it can be frustrating.

 Here are some tricks to think about when creating engaging content for your next blog.

 Conduct research 

Before you start writing, it is a good idea to do some research and take a look at blogs within your area of expertise, blogs you’ve read before, and blogs you currently reading. Look up your opponents’ blogs and people you value in your industry to get an idea of what they are publishing and how their readers interact with them. Find out what works for them best, and what you don’t think it works well so you can get a step ahead of them.

 Understand your Audience

 Research your audience and how to best approach them. By writing worthy topics, you can expand your audience and simultaneously increase audience engagement. Also, you can have additional benefits, while you checking through what type of blogs are liked and shared by your audience. And it can easily access through the social monitoring platforms.

And ask yourself:


What is the purpose of this blog post?

How does this blog post help your audience to achieve their goals?

Where does the audience typically obtain their information from?

How do I engage with the audience?

Is your blog serves the right solution to the audience?

Use different mediums

 By sticking to only one type of medium, you are limiting the growth of your blog channel and the reach of your audience. Some other blog posts formats to consider include:

  • Images
  • Graphics
  • Infographics 
  • Quotes 
  • Videos 

Use these different mediums in your blog to make them engaged with your content.

Have subheadings 

Subheadings are a very helpful thing to guide readers through your content and enable easier readability and scanning. Make sure the font is reader-friendly and avoid writing in all capitals. Bold all headings and subheadings to make them catchy. 

The importance of keywords

 Not only do keywords improve your search engine optimization, but keywords also guarantee that your audiences are understanding your posts and constantly read on. Keywords are specific word choices and methods to give your blog a higher change in moving up on a search engine and your audience to click onto your blog. 

Have a call to action 

By adding a call to action, you can direct your audience to what is next. This call to action continues the flow of your content outside of your blog and finally increases your chance of return. Blogging is a great way to spread and control your message and widely connect with your audience on a personal level. To effectively position yourself as an expert in your field, you will need to understand what makes a blog engaging.

If you would like to discuss content marketing ideas with Tron, we would love to hear from you.