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Why Social Media Marketing is Important for Business?


Updated On: August 7, 2019
Published By: Tron Digital

What Exactly is Social Media Marketing?

Social media is the fastest-growing trend in the history of the world. Exactly, Social media marketing refers to the process of gaining traffic or attention through the sites of social media.

Whether it is on YouTube or Facebook or Instagram, people are spending a lot of time on these social media platforms.

The best part of  Social media is, it has grown faster than the internet itself. It can be considered to be an exponential rise in social media.

Currently, millions and billions of people are spending so much of their time on every Social media channels. Social media marketing becomes a very important way to drive your business.

Now there are so many new marketing channels coming up, Facebook marketing, Twitter marketing, LinkedIn marketing, and YouTube marketing. And all of these are giving amazing Return On Investments(ROI).

Now, we have a look at today’s popular social media channels and how to market them, What kind of audience you should market to and what should be your strategy for your social media marketing?

Let’s start with why do we need Social media marketing?

Why do we need Social Media Marketing?

There are multiple reasons why you should incorporate social media marketing into your business. 

  • Reaching targeted niche-oriented audience (free/paid)
  • Increased engagement and responses
  • Building trust, credibility, and  relationship with your audience
  • Viral sharing
  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audience

Align your goals for social media marketing

There are so many benefits to social media marketing. Now, the usage of social media has increased a lot. You can see it by checking statistics and how many people are consuming social media channels.

People are using these platforms every single day. They use them not just once per day but multiple times.

Around 60% of people are opening WhatsApp more than once a day and we can see a similar trend for Facebook and YouTube as well.

So these statistics of social media is a really important insight that shows the use of social media is so high.

So you don’t just commence social media marketing by adopting a platform and start paying for ads.

It does not work like that. If you have a plan, you need to first understand your business goals.

If you are a Business to Business Company (B to B) and Business to Customer Company (B to C ), you need to first align your goals to the specific kind of strategy you are looking for.

If you just start a Social Media Campaign without a social strategy, In the end, you will just end up losing money. So this is where the first step of building a customer Avatar checklist and it is extremely important.

Identifying Your Ideal Customers

The most important thing you need to know absolutely where your customer is, what kind of customer is an excellent customer for your business.

Some common questions that should ask yourself in defining your social media marketing Like What are you hoping to achieve in your Social Media Marketing?

Is it brand awareness? Is it conversions?

Another important question is, Who are your target audiences?

If you have never defined your target audiences clearly, you will never be able to make a profitable social media campaign.

The better you know your audience, the better results you will get from Social Media Marketing.

So you should know exactly where your audience is hanging out.

Like are they on Instagram?

Are they on Facebook?

If they are on Facebook, what are their interests?

Which groups do they follow?

Are they males or females?

What is their age bracket?

Are they 18-25 or 25-30?

Are they homemakers?

Are they doing jobs or more into business?

So you should know a lot about your customers.

And also your goal should be aligned with your Social Media Marketing.

What directives do they want to send to your audience?

So these are the multiple questions you usually ask yourself before building a social media marketing campaign for yourself.

Influence of Social Sharing

Shares are the currency of the social media world. Shares are all that matters on social media. So your content must be engaging enough to people that would want to share it.

Sharing will create a ripple effect and that will undoubtedly create a viral effect.

So try to include several contents that will lead people to share more. We can see that infographic is something people tend to share more compared to other kinds of contents.

There are several articles are available that lists various websites for creating infographics. Infographics have been achieving popularity and become widely used amongst businesses and organizations on both digital and printed media.

There are lists or top ten lists of articles that have always been in various viral websites like scoopwhoop.com or buzzfeed.com.

Video is something that is getting popular in 2019, and it is sure in the coming years as well as the videos will be highly popular.

Social Media Trends

You should also need to know about social media trends. The first one is the organic reach is going down. Now social media platforms want to make money. Like Facebook, the only way they make money is advertisements.

So they are making it increasingly difficult for businesses to create their audiences organically. They want businesses to pay money to reach their audience.

Even earlier on the Facebook page, let’s say you have 10,000 people who like the page if you used to post, you will be able to reach a big amount of audience.

But, nowadays If you post and you are not boosting it, you won’t be able to reach a huge number or even of the people are following you.

So social is moving more towards the “pay to play” concept. The more money you will be paying, the bigger the reach of your campaign will be. And the social marketing algorithm will always prioritize the advertisements.

If more business willing to pay, the better reach you will get. 

And so many people are asking about which is the best network for their social media marketing?

The Best Networks For Social Media Marketing

  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • Pinterest
  • Quora
  • Reddit
  • Snapchat
  • LinkedIn

Quora is also getting popular these days. Honestly, there is no network as the best network. Everything depends on your end goal, where your customer is and mostly on your strategies.

At the same time, you should know your main goals from this Social Media Campaign.

Here, let us have a look at the most popular channel that is Facebook. Launched in 2004, approximately 2 billion people are actively using Facebook.

We can see many different statistics but Facebook is the core of social media marketing.

From the experiences of so many digital marketers, Facebook is like the best platform to market on, it has the most targeted advertisements.

When you will look at Facebook advertisements or Videos, You will be able to understand the kind of targeting options that Facebook gives. And you will be surprised by the ways you can market your product.

You can start to see the kind of power of a digital marketer has in influencing a person into making a purchase.

That’s the kind of power, Facebook advertisement has.

You can be asked specifically defining your customers down to the socks that he is wearing, Yes, that is the influence of Facebook advertisements.

Images will get a much higher click rate compared to written content. So whenever you are targeting Facebook as a social media channel, you can use more visual content like images, videos, etc.

Also, you can use user-generated content to give the readers a chance to share something about themselves by offering a conversation starter.

You can also have some personal touches when you are going on Facebook advertisements as a social media marketing channel by responding to people’s posts, comment them, help them out.

Create a more personal touch by sharing things about yourself but also you have to go with the trends.

By adding some personal touches to social media, you can achieve your target very easily. Apart from it, several functions can be improved by applying some strategies in your social media marketing and that will help you to boost the posts very easily.