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Tips to get maximum returns from your festive sales

Updated On: November 9, 2019
Published By: Tron Digital

The festive season is almost here, and the pressure doubles to get the shopping done, so make sure to be the most attractive one among your customers.

Whether or not you like the Christmas decorations are already on display in shopping centers, it’s sure that the festive season is just around the corner. And we are here with the gift of some good tips. 

Here are the 5 most important steps to maximize the return for your business in the upcoming festive seasons.

1. Analysis of past data

Take the guesswork out of what strategy you should pursue by tracking the success of previous years’ campaigns. You should adapt your strategy based on:

  • Your bestseller
  • The busiest days of trade and website traffic
  • Which social channel had the most engagement
  • Where website traffic came from
  • Which campaigns were most successful, and which you are yet to try

Looking at Google trends, it’s actually in November that we first see a big spike in searches for “Christmas sales” or “Christmas gift ideas”. If that’s when people are going online to start buying gifts, then that’s when you want your business to capitalize on those searches.

2. Redesign your advertising channels

Now, already know what’s been successful in the past, so you can adjust your plans for the next festive season. Consider all of your major marketing channels and how each of them could work for your campaigns.

 Social Media

This is important during the festive periods. Why? Because this is how most people will find out about you and be inspired by the products that look cool, are trending, and are on sale.


 Probably, one of the most effective strategies as you will be retargeting those who have engaged with your brand throughout the year, and are now ready to buy. As it nears Christmas day, the pressure increases to get the shopping done, so be the most attractive option.

Search Advertising

Mostly, via GoogleAds, which appear when you are searching. As we already know, people use Google to improve their Christmas gift ideas, so it makes sense to increase your paid visibility here.

Of course, every other business thinks the same. So, you need to bid more actively during the festive period.


Run your blogs to be holiday focussed and be sure to feature links to your relevant promotions or services. 

Email Marketing

We know the importance of email marketing, and how emails are a great way to communicate your promotions. The best part is? You can write them out at any time, even if it’s just to wish your clients happy holidays!

3. Make perfect plans for your promotions

There are a lot of promotional campaigns you can use across your digital channels to engage customers and promote your products. 

Here are just a few ideas:

  • Flash sales
  • Advent calendars
  • Free shipping for a particular period
  • Different promotion for each of the 10 days of Christmas
  • Pre-Christmas-day sales, New year sales, or any other reason for a sale
  • Combo gift deals
  • Free holiday gifts to boost conversion
  • Secret Santa sales sent as email promotions

You might use at least one or more, but surely, never use zero. Everyone is ready to spend money and they want to get a deal, so maximize your return with better promotions.

4. Create a calendar for campaigns 

This is a major step for your festive season plans. If you haven’t used a campaign calendar before, then you are missing out on great sales. 

A campaign calendar controls well your promotion dates, updates to graphics and banners on your website, scheduling posts and changes, and is essential in a time that can be amazingly busy. 

Additionally, dates for ending promotions are just as important as starting them. You don’t want to get to the new year and still have an old ad running. 

5. Conduct a Website Audit

Leading up to the festive period is the ideal time for a serious audit of your website’s functionality. 

Are there any dead links? Is the SEO of your festive blogs fully optimized? Are all your pages optimized? You’ll likely receive way more traffic than usual, so are you sure your website can handle it?

According to Google, 30% of users expect the page to load in a second or less. And 61% of customers who visit a store that isn’t mobile-friendly will go to your competitor’s site. So your site needs to be optimized for mobile, and it also needs to be fast.


To make sure you perfectly organized everything, reach out to our experts who have already been through more festive seasons, and know-how to get the best results for your business.