Hey Google, How can i optimize voice search?
Have you ever tried to search online when you were multitasking and you couldn’t type the text?
It would be quite challenging without having a voice search.
If you haven’t been paying attention yet, voice search is on the growth and only gaining speed. Tech giants including Google, Apple, Microsoft, and Amazon have invested and continue to invest to develop this “hands-free” technology that is beginning to take over the internet.
With the growth of digital assistants and the introduction of Google Home and other such devices, voice search is certainly here to stay and will have deep and long-term impacts on businesses of all kinds.
It’s time to get smart about the optimization of your digital marketing for this growing trend. The best time to start was yesterday, so keep reading and learn how best you can prepare and take advantage of the voice search revolution.
How to optimize your SEO for voice searches?
There are many modifications and additions you can make to your current SEO campaign to include voice search compatibility. Take a look and see if you can make any of the following changes to your SEO strategy.
The voice recognition technology used for voice search is smart enough to deliver similar results of a written search. However, with voice searches being originally carried out with longer search queries using more colloquial language, the targeted keyword clusters or the length of the keyword may differ.
Expanding the group of target keywords to include alternate terms will help to encourage your voice search SEO goals. These long-tail keywords phrased using natural, conversational language will give you a better foundation for voice search optimization.
Voice search is popular on mobile devices. While mobile optimization should be a part of your SEO anyway, it is particularly important when it comes to voice search. There is no point ranking well in mobile voice searches if your website doesn’t respond well on smartphones or tablets. Google understands this and will rank mobile responsive sites much higher than that functionality is lacking, making it essential to ensure your site works across both desktop and mobile platforms.
User experience is a huge ranking factor when it comes to SEO, regardless of whether you’re optimizing for voice search or not. The same conditions apply to mobile as on desktops, such as load times, formatting, design and site navigation.
To put it simply, featured snippets are those bits of information and links to websites that appear the highest in search results.
It shows up with a portion of the relevant content from your site in a selected box at the top of the results page. Getting your site into these featured snippet boxes generally means that your site is considered as most useful in directly answering the query made by the searcher.
This is essentially free advertising for your business and enhances the credibility of your brand. After all, Google chose your page over others as the most useful one for that specific query.
This part is often referred to as “position zero” and this spot on Google’s search results not only as it appears front and centre but also because, when discovered on a voice search, it will read aloud to the user.
But isn’t SEO just Keywords?
There is a meaningful difference in optimizing your site for voice search as compared to traditional search, and it has a lot to do with words.
When typing keywords, the human brain automatically filters out the words, resulting in individual keywords together.
The opposite happens when using the voice search function – the brain automatically puts the keywords into a sentence, generally a question. This simply means that the keyword range grows, and a more complex SEO strategy is essential to rank well.
Currently, businesses that change their strategy to include the potential to rank for voice search automatically reduce their competition, as it is only being popular. The huge benefits a business might include the possibility of a higher rank and the chance of achieving higher long-term authority with Google.
The future of voice search
What does the future hold for voice search?
Will half of all searches by2020 be the voice searches?
Many of these seem like many possibilities at best, and there’s no way of being certain how they will turn out.
How should marketers go of optimizing for voice now and in the near future?
While it is predicted that voice search is the way of future, tech developers are already doing a pretty great job of making it part of our everyday lives.
With that in mind, businesses need to stop and recognize that this technology is here to stay and take the necessary steps to ensure they have a strategy in place to implement the change.
If you’re interested in investing in voice search SEO, get in touch with us.