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Why Businesses Should Be Concentrating On Local SEO?


Updated On: September 21, 2019
Published By: Tron Digital

     Google and other search engines are paying more attention to local searches. If you are searching for something on Google India, Google gives search results that are connected to a specific locality based on the IP addresses. If you are considering specific areas, Google will narrow down their searches and will look for specific locations.

 Local SEO can do more for the business that can give you a boost in the rankings, stresses on effective local online marketing. For small businesses, the most significant features are showing their websites in local searches to a relevant audience. The targeting results are based on geographic location. 

So now you can understand – why Local SEO is important?

The basic is to have a physical address in a city where people can come and buy your product or services. Thus, it not only helps in promoting your website but also helps in branding your business. If any person searches business for your outputs or services online, they will find your website on top of search results which indirectly will help you to grow your business only if you have done good local SEO.

What Is Local SEO?

Local SEO has the purpose of optimizing your webpage so people who are residing near your store can find you faster and easier. You will be needed to optimize your site according to your address and location on giving the relevant results. And this is most important to show locations in the vicinity of the user.

It is good to create your local SEO campaign from your service area, and you should also mention the neighboring cities and towns. If you’re offering a unique service that can’t be found in other nearby areas, it is a perfect opportunity for you to attract customers from those areas. 

Local SEO works similarly to standard SEO. The difference is that standard SEO works best for general information searches, while local optimization targets searches that have a purchase intention on a local level.

Stats About Local SEO Today

An effective search engine optimization strategy gives you a good online presence. However, some businesses have a target in their cities or near a city they are located in. For those businesses, local SEO is necessary.

Google states that about 46% of the searches have local searches, One-third of all mobile searches have local intent as well. But it’s not all about people searching for a nearby business. They also tend to visit what they find in search results.

Specifically, 72% of visitors who make local research visits the store within a radius of five miles. Moreover, 50% of mobile users visit a local store within a day after conducting a local search. Another statistic suggests that 28% of searches for an item that’s in a nearby store result in the purchase of that item.

That is, all of these stats are more speak greatly of the value of local SEO. If you do your local optimization properly, you are guaranteed to have an increase in visitors and buyers.

The Role of Google My Business (GMB)

If you wish to expand your local reach, creating a business profile through Google My Business is a priority. Making a listing with this service is simple, all you need to do is list several key details regarding your address, phone number, official website, working hours, etc. 

Your profile should also include valid contact information, the description of your business, and its category. Also, people will see when they Google your business will be generated by customers who are happy about visiting your store.

GMB will also support your business on maps. Hence, when people search for your type of business on Google Maps, your profile will be displayed in the top right.